In a recent blog post on the Google Webmaster Central Blog, the Webmasters team reinforced the importance of mobile-friendly websites in search engine results. Here is what was said:
Reviews, testimonials and referrals have always been a significant part of the consumer decision making process. If you are looking to purchase a product and someone gives you a positive review on that particular product, you are much more likely to go ahead with the purchase. This has not changed in this age of all things online. In fact, online reviews have come to play an even bigger role in that decision making process.